Market Share drop in 5, 4, 3, ....

This post is regional - it's about the Richmond VA area's loss of a grocery store that prided itself on customer service.

If you live (or have lived) in the Richmond VA area, you of course know about Ukrop's Supermarkets. A chain that nearly defined "customer service" for years. Sure, there were things that people didn't like about Ukrop's - closed on Sunday, no beer or wine, that nagging "let's all go to church this weekend" sign in every store. But they knew how to treat customers right.

Most of us were sad when it was announced late last year that the family had decided to sell the chain to Dutch conglomerate Royal Ahold, operators of Giant supermarkets. The sadness was tempered by knowing that at least Ukrop's Kitchen's would continue to produce that tasty chicken salad, those white house rolls, and other yummy items that were worth the price.

The remodelled and restacked stores were to be called Martin's, and I visited one of the first ones to open nearby, nearly a month ago. I had a few problems, and of course went to the website to send a message.

A week went by, then most of another. I'd gotten the dreaded automated email reply, but nothing substantive. I stopped in at another newly opened store the next week and found some of the same issues. I replied to the auto-reply and again, nothing. This past Monday, I went to yet another store and still was not impressed.

I fired off one more email, saying "hey, you know how to lose a customer? Ignore him completely!"

Let's take one single complaint that I had. On each of my three Martin's visits, I took my own re-usable bags. I never got a bag credit like Ukrop's offered, as does Kroger and Target and many other local stores. At least on my third visit earlier this week the cashier tried to give me a credit. Unfortunately, the cash register programming was stupid, I never got a discount and I'll leave it at that.

Today I finally got a response to my three emails to Giant/Martin's/Ahold ... among the other primarily useless information in the reply, I was told that they "never offer a bag credit."

Umm, then what was that poor woman trying to do on Monday? Alternately, I'm led to believe that this big new chain came to town without any plans to offer bag credits, even though it's fairly standard in this market. No matter what, I'm left with an impression of Martin's that is a whole lot less than favorable.

I admit I am holding them to a high standard - they bought that standard when they bought the Ukrop's chain.

Sadly, it looks like they have no interest in even coming close.

When a store makes me look at Food Lion as a viable option, then I think there's a real problem.