Confused by Advertising

I got my new issue of Make magazine in the mail today. There's an ad on the inside cover from Ford, advertising the "Sync" feature available on several of their vehicles.

The text says "It's the captain of MP3s. Your words are the DJ." OK, um, what? In what world do captains and DJs go together?

On television, there's an ad for some type of cat litter product that shows several different cats hiring a bloodhound to help them find their litter boxes. Now I don't know about you, but I don't want my cat to not be able to find his own litter box.

And ass effects Aciphex still cracks me up.