A few months ago, for better or worse, I started playing "Mafia Wars" on Facebook. I knew better than to "purchase" any points or other in-game items for real cash, I simply played the game and slowly moved up through the rankings.
A few weeks ago, the internets were abuzz with copies of a video showing Mark Pincus, CEO of Zynga (the company the created Mafia Wars). One example is here, where a partial transcript shows Pincus saying "scamming users was part of Zynga’s business model from the start."
Lovely.
Still, I figured I was OK by not downloading any add-ons or paying any real money to anybody.
Yesterday morning I tried to play MW for a bit and got a poorly crafted message telling me "cookies are required". Like many many somewhat savvy web users, I have my browser locked down pretty tightly; specifically disallowing third-party cookies. I wasn't about to change my privacy settings for a game, especially since I had no idea what site I was supposed to allow. And of course there's that whole skeevy feeling that I have about Zynga now. I tried to access the game a few more times during the day, but the message didn't change.
This morning, I tried again. A new message showed up, which gave specific instructions for my browser on how to "allow all cookies."
Um, yeah, no.
So, for the sake of advertising and tracking, Zynga is willing to lose thousands of players. Great business decision there, guys.
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